MBA in Marketing in the UK

MBA in Marketing in the UK

An MBA in Marketing in the UK is a popular choice for students looking to enhance their skills and knowledge in the field of marketing. The program structure, duration, syllabus, and top universities offering MBA programs in Marketing may vary, but I can provide you with a general overview:

Program Structure:

MBA programs in Marketing typically consist of a mix of core business courses, specialized marketing courses, and electives. The structure can vary from one university to another, but it usually includes the following components:

Core Business Courses: These are fundamental business courses covering areas such as finance, accounting, operations management, and strategic management.

Specialized Marketing Courses: These courses delve into marketing topics such as market research, consumer behavior, branding, digital marketing, advertising, and marketing strategy.

Electives: Students often have the flexibility to choose elective courses based on their specific interests or career goals.

Capstone Project or Internship: Many programs require students to complete a capstone project or gain practical experience through an internship.


The typical duration of an MBA program in the UK is one year for full-time students. Part-time and executive MBA programs may take longer to complete.


The syllabus of an MBA in Marketing may include a variety of courses, such as:

  • Marketing Management
  • Consumer Behavior
  • Marketing Research
  • Brand Management
  • Digital Marketing
  • Advertising and Promotion
  • Marketing Strategy
  • Sales Management
  • International Marketing
  • Social Media Marketing
  • Data Analytics for Marketing
  • Market Segmentation and Targeting
  • Marketing Ethics and Sustainability

Eligibility for international students

Eligibility criteria for international students applying to MBA programs in the UK can vary from one university to another, but there are some common requirements and factors to consider:

Academic Qualifications

A bachelor’s degree or its equivalent from a recognized institution is typically required. The degree should be equivalent to a UK undergraduate degree. Some universities may specify a minimum GPA or class of degree.

Work Experience

Many MBA programs, especially full-time and executive MBA programs, prefer applicants with work experience. Typically, applicants are required to have several years of professional experience, often ranging from 2 to 5 years or more. Some universities may waive this requirement for certain programs, such as freshers or those applying to specialized Master’s in Marketing programs.

English Language Proficiency

International applicants whose native language is not English are usually required to demonstrate proficiency in English by providing scores from standardized tests like the IELTS (International English Language Testing System) or TOEFL (Test of English as a Foreign Language). Minimum score requirements may vary by university but generally range from 6.5 to 7.0 for IELTS and 90 to 100 for TOEFL iBT. Some universities waive English tests under certain criterion.   

Letters of Recommendation:

Most MBA programs require applicants to submit letters of recommendation. These should typically be from individuals who can attest to your academic or professional qualifications and potential.

Statement of Purpose/Personal Statement

You’ll usually need to submit a statement of purpose or personal statement explaining your reasons for pursuing an MBA, your career goals, and how the program aligns with your aspirations.


Some MBA programs require GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination) scores as part of the application. Scores can vary by program, but competitive scores are often in the range of 600-700 for GMAT. Some universities may offer test waivers based on work experience, academic qualifications, or other factors.


Some MBA programs may require interviews as part of the application process. These interviews can be conducted in-person or via video conferencing.

Visa Requirements

International students from outside the European Union (EU)/European Economic Area (EEA) may need to apply for a student visa to study in the UK. It’s important to check the specific visa requirements and application procedures through the official UK government website or the university’s international student office.

Financial Documentation

You may be required to provide proof of financial resources to cover tuition fees and living expenses while studying in the UK. This is often a part of the visa application process.

Application Fee:

Most universities charge an application fee when you submit your application. Be sure to check the specific fee for each university you’re applying to.

It’s crucial to thoroughly research the admission requirements and deadlines for each MBA program you’re interested in because they can vary significantly. Additionally, consider reaching out to the university’s admissions office or visiting their official website for the most up-to-date information and guidance on the application process for international students. For more information mail us at


Employability after completing an MBA in Marketing in the UK can be quite promising. The skills and knowledge you gain during your MBA program, combined with the reputation of the university you attend and your prior work experience, can significantly enhance your career prospects in the field of marketing. Here are some factors that contribute to employability:

Networking Opportunities: MBA programs often provide excellent networking opportunities through alumni networks, industry events, guest speakers, and career services. Building a strong professional network can be instrumental in finding job opportunities.

Internships and Projects: Many MBA programs include opportunities for internships, consulting projects, or practical experience with companies. These experiences can help you gain real-world marketing skills and make you more attractive to employers.

Career Services: Most universities offer career services to help students with job placement and career development. These services can provide guidance on resume building, interview preparation, and job search strategies.

University Reputation: Attending a reputable university can boost your employability. Employers often value degrees from well-known institutions and may actively recruit from such schools.

Specializations: If you choose to specialize in a specific area of marketing during your MBA program (e.g., digital marketing, brand management, data analytics), it can make you a more attractive candidate for roles that require expertise in that field.

Soft Skills: MBA programs typically emphasize the development of soft skills such as leadership, communication, problem-solving, and teamwork. These skills are highly valued by employers across various industries.

Global Perspective: Many MBA programs in the UK attract a diverse group of international students. This exposure to different cultures and perspectives can be valuable in a globalized business environment.

Alumni Network: Leveraging the alumni network of your university can lead to job opportunities and career guidance. Many alumni are willing to help fellow graduates in their job search.

Job Market: The demand for marketing professionals can vary depending on economic conditions and industry trends. Research the job market and industry trends in the UK to better understand the opportunities available.

Visa Options: International students should also consider visa options and post-study work opportunities in the UK. The UK government often offers post-study work visas to allow international graduates to work in the UK for a certain period after completing their studies.

It’s important to note that employability also depends on your individual efforts, such as actively seeking job openings, tailoring your resume and cover letter to match job requirements, and preparing for interviews. Networking and building relationships with industry professionals can further enhance your employability.

Ultimately, an MBA in Marketing can open doors to various career opportunities, including roles in brand management, market research, advertising, digital marketing, and more. The combination of academic knowledge, practical experience, and a strong network can help you succeed in the competitive job market.

Top Universities Offering MBA in Marketing in the UK:

Several UK universities are renowned for their MBA programs in Marketing. Here are some of the top ones:

London Business School: London Business School is consistently ranked among the top business schools globally and offers an MBA program with a strong marketing curriculum.

University of Oxford – Saïd Business School: The University of Oxford offers an MBA program with marketing specialization options and a strong focus on entrepreneurship and innovation.

University of Cambridge – Judge Business School: Cambridge’s Judge Business School offers an MBA program with a range of marketing-related courses.

Imperial College Business School: Imperial College offers an MBA program with concentrations in areas such as marketing and entrepreneurship.

Cass Business School, City, University of London: Cass Business School offers an MBA program with a specialization in marketing and elective courses in various marketing disciplines.

Warwick Business School: The Warwick MBA program includes marketing-related courses and offers opportunities for specialization in marketing.

Cranfield School of Management: Cranfield offers an MBA program with a focus on marketing and innovation.

University of West of England: The MBA program incorporates courses related to marketing and allows students to specialize in marketing.

University of Greenwich: Within the MBA program, there are marketing-related courses available, and students have the chance to focus their studies on marketing.

University of Gloucestershire: Marketing-related courses are integrated into the MBA program, offering students the option to specialize in marketing.

Canterbury Church Christ University: The MBA program features marketing-focused courses and provides students with the option to specialize in marketing.

Please note that admission requirements, tuition fees, and program details may vary among universities. It’s essential to research each university’s specific MBA in Marketing program to find the one that best suits your goals and preferences. Additionally, admission to top MBA programs is highly competitive, so make sure to prepare a strong application with a competitive GMAT or GRE score, letters of recommendation, and a compelling personal statement.

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